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Advertising and Public Relations

The advertising and public relations world is a passionate world where students discover during there training different disciplines of the media field, namely: media planning, advertising strategy, events, public relations management…A lot of classes that allow the development of capacities to, create and innovate, but also to discover the universe of communication, trough both of it’s most important channels…Advertising and public relations.

Objectives of Advertising and Public Relations training

The objective is to make competitive competences for the advertising world. In parallel to these competencies, students acquire the most wanted public relations skills on the job market.

The Curriculum of Advertising and public relations training

At the end of the advertising and public relations training, bac +3/Bac+5, students master the advertising creation and the campaign management on different supports : Internet, television, radio, display, press…They also learn how to  construct a brand image, manage relations with intern and extern people, and watch the  company’s reputation.

Main Advertising and Public Relations training modules

Advertising                                                                                                      Advertising campaign                        
Public relations campaign                                                                               Digital advertising
Advertising management                                                                                Communication skills
Advertising and public relations                                                                     Models, Editing, Animation 3D
Organizational behavior                                                                                  Advertising workshop and public relations
Media and marketing                                                                                                                                                              

Jobs for advertising and public relations learners

Public relations officer: The responsibility of the writing of the press release, information, files notes, organization of press conferences, reports or visits

Artistic Director: He manages the visual: (Tv Spots, Full pages of adverts, posters) of an advertising campaign, and translates in images the values that the client wants to associate to his product.

To join ILCS is to benefit from

  • The skills of the trade such as time and stress management.
  • A "pedagogy in action" which aims to awaken the creativity and awareness on the importance of this quality in the field of advertising and public relations.
  • An innovative approach to develop a citric spirit.
  • Clubs that initiate the creation and promotion of events, and develop team work.
  • Tools and techniques of advertising in different professional settings.  

Follow Salma INANI : Brand, crisis Communications Advisor @ SOS Children's Villages.

« At  ILCS I had a rich learning experience, combining both theoretical and practical knowledge. Thanks to ILCS I developed professionally and personally through the variety of exciting classes using effective approaches. Today I work as a PR Account Executive for several multinationals across the IT sector.»