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Advertising and Public Relations

The advertising and public relations world is a passionate world where students discover during there training different disciplines of the media field, namely: media planning, advertising strategy, events, public relations management…A lot of classes that allow the development of capacities to, create and innovate, but also to discover the universe of communication, trough both of it’s most important channels…Advertising and public relations.

Goal of Advertising and Public relations studies

The goal is to make competitive competences for the advertising world. In parallel to these competencies, students acquire the most wanted public relations skills on the job market.

Advertising and public relations training course

At the end of the advertising and public relations training, bac +3/Bac+5, students master the advertising creation and the campaign management on different supports : Internet, television, radio, display, press…They also learn how to  construct a brand image, manage relations with intern and extern people, and watch the  company’s reputation.

Principal modules of advertising and public relations studies

  • Advertising
  • Advertising campaign
  • Public relations campaign
  • Digital advertising
  • Advertising management
  • Communication skills
  • Advertising and public relations
  • Models, Editing, Animation
  • Organizational behavior
  • Advertising workshop and public relations
  • Media and marketing

Jobs for advertising and public relations learners

Public relations officer: The responsibility of the writing of the press release, information, files notes, organization of press conferences, reports or visits

Artistic Director: He manages the visual: (Tv Spots, Full pages of adverts, posters) of an advertising campaign, and translates in images the values that the client wants to associate to his product.