Advertising and Public Relations

The advertising and public relations world is a passionate world where students discover during there training different disciplines of the media field, namely: media planning, advertising strategy, events, public relations management…A lot of classes that allow the development of capacities to, create and innovate, but also to discover the universe of communication, trough both of it’s most important channels…Advertising and public relations.

Objectives of Advertising and Public Relations training

The objective is to make competitive competences for the advertising world. In parallel to these competencies, students acquire the most wanted public relations skills on the job market.

The Curriculum of Advertising and public relations training

At the end of the advertising and public relations training, bac +3/Bac+5, students master the advertising creation and the campaign management on different supports : Internet, television, radio, display, press…They also learn how to construct a brand image, manage relations with intern and extern people, and watch the company’s reputation.

Main Advertising and Public Relations training modules

Advertising
Public relations campaign
Advertising management
Advertising and public relations
Organizational behavior
Media and marketing
Advertising campaign
Digital advertising
Communication skills
Models, Editing, Animation 3D
Advertising workshop and public relations

Jobs for advertising and public relations learners

Public relations officer : The responsibility of the writing of the press release, information, files notes, organization of press conferences, reports or visits

Artistic Director: He manages the visual : (Tv Spots, Full pages of adverts, posters) of an advertising campaign, and translates in images the values that the client wants to associate to his product.

To join ILCS is to benefit from

The skills of the trade such as time and stress management.
A “pedagogy in action” which aims to awaken the creativity and awareness on the importance of this quality in the field of advertising and public relations.
An innovative approach to develop a citric spirit.
Clubs that initiate the creation and promotion of events, and develop team work.
Tools and techniques of advertising in different professional settings.

Follow Salma INANI

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At ILCS I had a rich learning experience, combining both theoretical and practical knowledge. Thanks to ILCS I developed professionally and personally through the variety of exciting classes using effective approaches. Today I work as a PR Account Executive for several multinationals across the IT sector.

Brand, crisis Communications Advisor @ SOS Children’s Villages