Happy 2026! Get out of your discomfort zone! Your thoughts and emotions

The start of a new year brings with it a sense of renewal, hope, and endless possibilities. It is a time to reflect on the past, appreciate the lessons we have learned, and embrace the opportunities that lie ahead. Every year tells its own story, filled with challenges, achievements, and moments that shape who we […]

Marketing and emotions, heart beat: ILCS Rabat

www.ilcs.ac.ma: Somewhere between the glow of a notification and the quiet of a midnight draft, ILCS Rabat realizes that studying digital communication and marketing is less about algorithms and more about people. It’s the heartbeat behind the screen.  The way a single sentence can soften a stranger’s day, a story can move someone to act, […]

AI et Marketing

AI helps marketers understand consumer behavior better by analyzing ILCS Rabat datasets.  With advanced machine learning and predictive analytics, AI identifies patterns and customer preferences to predict future needs. This enables hyper-personalization at scale, where brands dynamically tailor content, offers, and recommendations based on real-time user activity. Content creation Content creation has also been revolutionized […]

Illetracy in the era of AI

Illiteracy continues to be a major obstacle for millions around the world, limiting their ability to access education, jobs, and participate fully in society. Despite efforts, many still struggle with basic reading and writing skills, which affects their personal growth and opportunities. Artificial intelligence (AI) is becoming a valuable tool to address this problem. AI-powered […]