Marketing and emotions, heart beat: ILCS Rabat
www.ilcs.ac.ma: Somewhere between the glow of a notification and the quiet of a midnight draft, ILCS Rabat ...
The Master in Digital Marketing & Communication (Bac+5) at ILCS is designed to train high-level professionals capable of designing, managing, and optimizing complex digital communication and marketing strategies.
This program focuses on advanced digital ecosystems, data-driven decision-making, brand leadership, and strategic innovation. Students develop strong analytical, creative, and managerial skills to lead brands, campaigns, and digital transformation projects at a national and international level.
Through advanced coursework, real-world projects, internships, and a final-year project, graduates are fully prepared for leadership roles in the digital economy.
Our Bac+5 programs focus on specialization, leadership, and professional mastery.
Design and manage integrated digital strategies, SEO/SEA, paid media, conversion optimization, and growth marketing.
Develop strong brand positioning using market research, consumer behavior analysis, and strategic planning.
Leverage data, KPIs, dashboards, and analytics tools to guide strategic decisions and optimize performance.
Create high-impact content strategies across platforms, combining creativity, storytelling, and performance metrics.
Explore emerging technologies, AI-driven marketing, automation, and future digital trends.
Graduates of the Digital Marketing & Communication Bac+5 can pursue careers as:
ILCS Bac+5 programs are designed to develop strategic thinkers and digital leaders.
Take the next step toward leadership and professional excellence with ILCS.
The program aims to train strategic and operational experts capable of leading digital marketing, branding, and communication projects at a high professional level.
Advanced digital strategy, data analysis, brand management, leadership, and innovation skills.
The program balances advanced theory with applied projects, internships, and real-world case studies.
A Bac+3 degree or equivalent in a related field.
French, with professional modules and tools taught in English.
Yes, internships are integrated throughout the program.
Graduates access senior-level and managerial positions in marketing and communication.
Yes, through career coaching, networking, and alumni support.
