ILCS: Your Gateway to Success in Digital Marketing using AI

Objectives of Digital Marketing program

The objective of the digital marketing is to:
Enable the student to hold positions of responsibility in the field
Conduct digital campaigns and projects,
Master the potentialities and challenges of e -business for its business.

The Curriculum of Digital Marketing program

This program equips students with the conceptual and methodological framework necessary to construct, execute, and oversee their strategies within the realm of web marketing. By the culmination of the BAC + 3 / BAC + 5 program, students develop proficiency in designing, managing, and assessing communication campaigns that not only address clients’ needs but also yield tangible results for the company.

Main Digital Marketing modules

Innovation & digital marketing
E-marketing platforms
Study of digital platforms / big data
Online sales tools
Consumer Behavior
Strategy e-communication and e-marketing
Negotiation techniques and customer relationship management
HR Marketing & Management
E-marketing service & open data
Case study of successful e-marketing platforms
Volunteer and Specialization Internship

Digital Marketing Jobs

Digital Manager: his goal is to improve the visibility of the brand on the internet. His multiple tasks allow him to generate traffic, improve online sales and animate social networks of the company.
Community Manager: he is responsible for the management of the presence of a brand on social networks and in community spaces. He is considered as the guarantor of the reputation and commitment of the brand on social networks.
Traffic Manager: His mission is to optimize the levers for the traffic attainment in a web site to maximize sales or to recruit new prospects.
Digital brand manager : is in charge of the valorization of the brand or the company. He is responsible for its digital reputation and its e-reputation.

The digital revolution has ushered in new paradigms, where customers are constantly connected, mobility is ingrained in their daily routines, and their expectations for immediacy continue to escalate. Recognizing these shifts, ILCS has developed a cutting-edge program tailored to address the significant skills gap prevalent in today’s digital economy. Our program aims to equip young professionals with the knowledge and expertise necessary to leverage emerging practices and anticipate future technological advancements. Join us at ILCS to stay ahead of the curve and thrive in the dynamic landscape of the digital era.

Join ILCS Digital Marketing and unlock a wealth of benefits:

Access cutting-edge courses featuring the latest technological methods.
Receive theoretical insights and methodological presentations of various approaches.
Engage with real case studies to gain practical understanding.
Hear from industry executives and professionals through speeches and testimonies.
Connect with a vast network of digital and communication professionals.
Participate in seminars, conferences, and workshops conducted in group settings.
Learn from university professors and industry experts passionate about bridging real-life digital experiences with business world applications.

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Follow Safia OSMAN

“

The Masters in Digital Marketing at ILCS is a rewarding bilingual training ! I had the pleasure to learn through a diversified curriculum and widen my knowledge under the supervision of professors who are efficient, encouraging and who listen carefully to their students.

Safia OSMAN