Dounia B: From ILCS Rabat Graduate to Marketing, Communication, and Human Resources Professional

Dounia B, a graduate of ILCS Rabat, has always viewed communication as a powerful driver of organizational growth and transformation. Curious, creative, and passionate about innovation, she has built a dynamic career spanning marketing, corporate communication, and human resources across the technology, consulting, telecommunications, and construction sectors.

Her professional journey began with an international experience in 2009 when she joined AIESEC through its global exchange program. Working in a multicultural environment allowed her to strengthen her intercultural communication skills, broaden her perspective, and develop the leadership qualities that would shape the rest of her career.

Building on this experience, Dounia joined Amerisource Consulting in 2011 as a Consultant. Over the next two years, she contributed to marketing and communication projects, supported event management initiatives, and participated in business development activities. This role gave her valuable insight into strategic communication and the role it plays in helping organizations achieve their objectives.

In 2013, she entered a new phase of her career by joining Nevo-Technologies as Marketing Communications Manager. For more than eight years, she led the company’s marketing and communication strategies, coordinated corporate events, strengthened its digital presence, and enhanced its brand visibility. This experience further established her expertise in corporate communication, strategic marketing, and brand management.

Driven by a desire to embrace new challenges, Dounia joined Exclusive Networks NWC Africa in 2023 as Marketing Manager, where she led marketing initiatives designed to support business growth. A few months later, she advanced to the position of Vendor Manager, overseeing strategic vendor relationships, strengthening partnerships, and contributing to the company’s commercial development in a fast-paced technology environment.

Since February 2025, Dounia has continued her professional journey with Construction et Travaux Routiers (CTR) as Human Resources & Communication Officer. In this role, she combines internal communication, human resources, and organizational development to foster employee engagement, strengthen corporate culture, and support the company’s continued growth.

Dounia B’s career reflects the diverse opportunities available to graduates of ILCS Rabat. Through adaptability, strategic thinking, and a commitment to continuous learning, she has successfully evolved across multiple industries while building recognized expertise in marketing, communication, and human resources. Her journey is an inspiring example of how passion, perseverance, and lifelong learning can lead to lasting professional success.