Dounia B: From ILCS to Anglophone Digital Marketer
Dounia B, a graduate of ILCS Rabat, viewed marketing and communication as a powerful driver of organizational growth and transformation. Curious, creative, and passionate about innovation, she built a dynamic career spanning marketing, corporate communication, and human resources across the technology, consulting, telecommunications, and construction sectors.
Her professional journey began with an international experience in 2009 when she joined AIESECat ILCS through its global exchange program. Working in a multicultural environment allowed her to strengthen her intercultural communication skills, broaden her perspective, and develop the leadership qualities that would shape the rest of her career.
Building on this experience, Dounia joined Amerisource Consulting as a Consultant. Over the next two years, she contributed to digital marketing and communication projects, supported event management initiatives, and participated in business development activities. This role gave her valuable insight into strategic marketing communication and the role it plays in helping organizations achieve their objectives.
She entered a new phase of her career by joining Nevo-Technologies as Digital Marketing Communications Manager. For more than eight years, she led the company’s marketing and communication strategies, coordinated corporate events, strengthened its digital presence, and enhanced its brand visibility. This experience further established her expertise in corporate communication, strategic marketing, and brand management.
Driven by a desire to embrace new challenges, Dounia joined Exclusive Networks NWC Africa as Digital Marketing Manager, where she led marketing initiatives designed to support business growth. A few months later, she advanced to the position of Vendor Manager, overseeing strategic vendor relationships, strengthening partnerships, and contributing to the company’s commercial development in a fast-paced technology environment.
Since February 2025, Dounia has continued her professional journey with Construction et Travaux Routiers (CTR) as Human Resources & Communication Officer. In this role, she combines internal communication, human resources, and organizational development to foster employee engagement, strengthen corporate culture, and support the company’s continued growth.
Dounia B’s career reflects the diverse opportunities available to graduates of ILCS Rabat. Through adaptability, strategic thinking, mastering English language, and a commitment to continuous learning, she successfully evolved across multiple industries while building recognized expertise in digital marketing, communication, and human resources. Her journey is an inspiring example of how passion, perseverance, and lifelong learning skills she acquired at ILCS Rabat lead to a lasting professional success.
